“Thank you for this course! I’ve been dabbling in floral design for years, but finally decided to do this as a business. Your course taught me so many things I never knew! Without this course, I now realize I would have been lost. It has made the world of difference in giving me the confidence to get my floral design service off the ground. Finally I’m going after my dream, just in time to stay home with my baby daughter:) Thank you IIW! So glad to have found you! ~ Wendy C.. Washington, DC
How to Start and Operate a Wedding Floral Business
Course Outline
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I. Introduction
The Place of Flowers In Weddings
History of the Bridal Bouquet
The Role of the Wedding Floral Designer
Weddings By Month
II. Design
Designing with Silk Flowers
The Correct Terminology
Silks vs. Real: The Benefits To The Bride
Flower Types
Popular Flowers For Weddings
Types of Lilies Commonly Used for Weddings
Types of Orchids Commonly Used for Weddings
Incorporating the Language & Meaning of Flowers Into Your Wedding Floral Design
The Language of Flowers
The Meanings of Flowers
Your Personal Design Style
Design to Surprise
Styles of Bouquets
Cascading Style
Colonial Style
Nosegays
Tussie Mussie
Arm Bouquet
Crescent Shaped
Asymmetrical
The Rules of Color for Wedding Bouquets
The Most Traditional
Second Most Traditional
Bouquets With Special Features
Relating the Flowers to One Another
Size of the Bridal Bouquet
Bouquet Alternatives for Bridesmaids
Designing for the Flower Girl
Attendants Baskets
Boutonnieres
Corsages
Mothers Corsages
Other Corsages
How Corsages Should Be Worn
Corsage Alternatives
The “Tossing” or “Throwaway Bouquet”
Ceremony Flowers
Harmony Between Ceremony Site and Style of Floral Arrangements
Chuppahs and Archways
Church Rules Regarding Floral Arrangements
Outdoor Weddings
Reception Flowers
Color As It Relates To Silk Florals
Rental Items Offered by the Wedding Floral Designer
Policies Regarding Rental Items
Rental Agreement
III. The Business
Start-up Considerations
Creating the New Business
The Legal Business Entity
Proprietorship
Partnership
Incorporation
Tax Implications
Business Operations
Book Keeping & Accounting
The Business License
Zoning Requirements
The Business Telephone Line
The Business Concept
Market Analysis & Market Research
Your Identity
The Business Name
Tag-Lines
Marketing Principals for the Home Based Wedding Florist
Advertising, Marketing and Promotion
The Importance of Marketing For the Homebased Floral Designer
Acquiring Customers
Target Marketing
21 Most Powerful Methods of Promotion For the Home Based Wedding Floral Specialist
Designing Your Ads & Promotional Materials
Measuring Effectiveness of Ads and Promotions
By Appointment Only
Business Hours
Wholesale Buying
Locating Wholesale Suppliers
Becoming a Qualified Wholesale Purchaser
Pricing
Formula
Package Pricing
Professional Presentation
Your Telephone Personality
The Consultation
The Appearance of the Office/Studio
Your Appearance As A Professional
The Way In Which You Conduct Yourself
The Special, Extra Touches
How to Conduct the Consultation
Helping the Bride Decide
Questions to Ask the Bride When Determining the Types of Flowers
Interpreting the Bride’s Magazine Clippings or Photos
Suitability of Bouquet to Wedding Gown Style
The Bride’s Decision Process: Seven Factors Which Will Determine Whether You
Will Win the Bride’s Business
The ‘Consultation Fee’
Taking the Order
The Art of The Up-Sell
Tracking Your Customers
Collecting Payment
When to ask for payment
How Much?
The Deposit
The Balance Due
Method of Payment
Accepting Credit Cards
Service Fees
Assembling a Portfolio
Ongoing Market Research
IV. Conclusion
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Course Description
As you can see, we pack a lot into this self-study course. Literally everything you need to know.
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$79.95 + shipping/handling
